The Head of Digital Marketing & Analytics

Duties & Responsibilities

Develop and execute the digital marketing strategy for the company, across all channels including website, social media, email, paid advertising, and SEO
Plan and manage budgets for all digital marketing activities, ensuring efficient use of resources and ROI
Oversee the creation and curation of engaging content for our digital channels, working with internal teams and external agencies
Analyse data and insights to inform decision making and optimise campaigns in real-time
Launching end-to-end analytics, working with data of digital footprint of our clients, recognising of most profitable channels and improving the digital strategy accordingly
Deep analysis of CRM data (all the pipelines and conversion rates)
Improving data reflection in CRM according to the main tasks of the marketing strategy
Stay up-to-date on latest digital marketing trends and technologies, and identify opportunities for innovation within the team
Manage and develop a team of digital marketing specialists, setting objectives and providing feedback/direction
Liaise with other departments within the company (e.g. sales, product, customer success) to ensure alignment of digital marketing activities
Develop and maintain relationships with key industry partners and influencers
Represent the company at relevant conferences and events
Monitor competitor activity and benchmark against them
Achieve agreed upon KPIs and targets set by upper management
Prepare regular reports for upper management on performance and progress against objectives

Required Skills and Qualifications

3-5+ years in a leadership role in marketing, with at least 3 years in digital marketing
Proven track record of developing and executing successful digital marketing campaigns/launching end-to-end analytics/improving pipelines and increasing conversion rates
Experience managing a team of marketing professionals
In-depth knowledge of all aspects of digital marketing, including SEO, social media, email marketing, and lead generation
Strong analytical skills and experience using data to drive marketing decisions
Good communication, writing, and presentation skills

In case you lack expertise in one of these fields, let’s talk and find out how we can elaborate. We are flexible, we are focused on the result not just the process and we are ready to coach you all the way to your adaptation.