date 19 March 2024 update Upd: 21 March 2024 reading time 3 min views 10 views

Duties & Responsibilities

  • Develop and execute the digital marketing strategy for the company, across all channels including website, social media, email, paid advertising, and SEO
  • Plan and manage budgets for all digital marketing activities, ensuring efficient use of resources and ROI
  • Oversee the creation and curation of engaging content for our digital channels, working with internal teams and external agencies
  • Analyse data and insights to inform decision making and optimise campaigns in real-time
  • Launching end-to-end analytics, working with data of digital footprint of our clients, recognising of most profitable channels and improving the digital strategy accordingly
  • Deep analysis of CRM data (all the pipelines and conversion rates) 
  • Improving data reflection in CRM according to the main tasks of the marketing strategy 
  • Stay up-to-date on latest digital marketing trends and technologies, and identify opportunities for innovation within the team
  • Manage and develop a team of digital marketing specialists, setting objectives and providing feedback/direction
  • Liaise with other departments within the company (e.g. sales, product, customer success) to ensure alignment of digital marketing activities
  • Develop and maintain relationships with key industry partners and influencers
  • Represent the company at relevant conferences and events
  • Monitor competitor activity and benchmark against them
  • Achieve agreed upon KPIs and targets set by upper management
  • Prepare regular reports for upper management on performance and progress against objectives

Required Skills and Qualifications

  • 3-5+ years in a leadership role in marketing, with at least 3 years in digital marketing
  • Proven track record of developing and executing successful digital marketing campaigns/launching end-to-end analytics/improving pipelines and increasing conversion rates
  • Experience managing a team of marketing professionals
  • In-depth knowledge of all aspects of digital marketing, including SEO, social media, email marketing, and lead generation
  • Strong analytical skills and experience using data to drive marketing decisions
  • Good communication, writing, and presentation skills

In case you lack expertise in one of these fields, let’s talk and find out how we can elaborate. We are flexible, we are focused on the result not just the process and we are ready to coach you all the way to your adaptation.

Preferred Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • C1 English (minimum fluent B2)
  • Experience in a B2B environment
  • Experience in the software or technology industry
  • Working knowledge of CRM platforms