iGaming Future 2026: Core Trends and Challenges

Exclusive industry report forecasting the year ahead, based on 2025 in-person surveys of over 700 iGaming professionals.

From regulation battles to market shifts and the rising role of marketing strategies — this report goes far beyond headlines. It's a playbook for staying ahead in one of the world’s fastest-evolving industries.

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What’s Inside?

Actionable Intelligence
from the Front Lines

Direct expertise sourced from 700+ iGaming decision-makers worldwide.

A Strategic Roadmap for 2026

Future-proof your strategy with expert forecasts targeting Operations, Marketing, and HR.

Navigate Complex
Regulatory Landscape

Your framework for understanding global compliance shifts and mitigating risk.

Key Insights You'll Gain

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Why “Growth at Any Cost” is No Longer Working

Discover the new priorities driving successful businesses and how to adapt.

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Where Your Audience Actually Wants to Engage

Cut through the noise: A data-backed look at the top channels for content delivery.

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Your Playbook for Precision Regional Marketing

Practical, ready-to-implement marketing strategies tailored to different geographies.

Get the trend report for free

“What I appreciate about the iGaming industry is that it continuously delivers surprises and unexpected developments. Sometimes these surprises can be challenging, while other times they can provide a refreshing burst of inspiration and motivation to push forward. To make these surprises more enjoyable and advantageous, I believe there’s one key strategy: equip yourself with the right tools and resources.

This report, now in its third consecutive year, offers an excellent overview of how professionals are feeling in the current landscape and how they are navigating this fast-paced environment. I am confident that this report will save you time once you decide to explore what’s happening in the industry. Enjoy!”

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Dmitry Starostenkov

CEO, EvenBet Gaming

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“Reports like this are incredibly valuable because they give the industry a mirror, showing us both our current state and the road ahead. For operators, providers, and regulators, that means decisions are grounded in insight rather than assumption. We all keep up with the news, but research of this kind distills trends into structured insights that save time and offer clarity. It also enables companies to compare their own challenges and priorities against the broader market, identifying exactly where they have an opportunity to lead. Personally, I found the Marketing section especially insightful, as understanding how decision-makers consume information is crucial for me as an event organiser.”

Rasmus Sojmark

CEO and Founder, SBC & Sport Global Group

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E-books

Helpful guides, checklists and white papers by EvenBet’s experts

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