For each experience grinder who earns hundreds and thousands from tournaments, you’ll find an army of beginners and middle-skilled poker fans whose earnings balance around zero or somewhat below. So before you start online casino software download, think twice.
To have a constant cash flow from a poker room, you should make it a business. What are the common ways to earn from poker?
1. Real Money Casino
The most obvious way to earn from poker is to start your own online casino or poker room. Starting everything from zero is a challenge. However, many people love challenges!
Pros. The only factor that will affect your profits is your efforts. The more labor and the more resources you put into your project the more is the output. You manage everything and may develop your project as far as you want it.
Contras. The initial costs are high: you are to buy or rent online casino software, spend much on marketing and be ready to work without any profit in weeks or even months. In case you don’t succeed you’ll lose a significant amount of money invested.
2. Joining a Network
You join a large or a small group of poker rooms that cooperate to share profits and cut the expenses.
Pros. The initial expenses and the amount of resources you’ll need to invest into your room to get the profit are two-to-four times lower than for a standalone project. Your players will take part in the massive network events that will increase their interest and loyalty. In most cases, you’ll also receive a ready to launch package with software and marketing tools included.
Contras. Your management actions are limited: usually are required to approve your tournament and cash tables model with the network owners. You’ll have to pay the rake percent to them also. Some networks also put restrictions on the specific marketing activities. Finally, your profit depends not only on you but on your network partners’ activity as well.
3. Social Gaming
You start an app on Facebook or another social network with gaming options and receive money from in-app purchases (players buy chips, gifts, etc.).
Pros. You don’t need to have a license since this model does not involve real money gambling. Managing a social app is easy and even could be fun. Most apps have features that increase their virality potential like sharing achievements, invitations, etc., so you will not need many marketing tools.
Contras. Too many competitors in all major networks: enter “poker” in the app search, and you’ll get overwhelmed with the results number. You need to have a really good marketing plan to stand out of this crowd. After that, the network will take a commission from each in-app purchase; for Facebook, it is around 30%.
4. Play Money Project
You may start a play money free poker project and earn from the traffic to your website using advertising, selling content (like poker schools do) or physical items related to your project.
Pros. No licensing needed. Play money poker software for sale is cheaper than the one with the payment systems integration. You may stand out with the original business model or unique items for sale.
Contras. You will not really earn anything from poker, so you’ll have to market both the game and its platform that you will monetize. That’s a lot for one project!
Find a good poker room and become it’s partner; earn money from traffic you’ll forward to this room. This option best fits online communities or websites with popular content.
Pros. You don’t need an expertise in poker room management. If you know how to find quality traffic, you’ll get enough profit soon. You do not depend personally on gambling law or other external factors. In case your partner closes, you may nearly immediately start a new partnership business.
Contras. That’s a business model with a lot of variables. Poker rooms change partnerships schemes, they close, have troubles with payouts, etc. Traffic is not quality enough, your players don’t want to pay, or they always win (why not?). The partnership is hard to consider as the main cash source.
Software developer’s note
If you choose models 1-4, feel free to contact EvenBet Gaming with the poker or online casino softw provide professional consulting on the poker room launch.