date 9 September 2020 update Upd: 21 March 2024 reading time 13 min views 492 views

Every iGaming operator or the one who dreams of becoming one, asks oneself certain questions. What’s considered as online poker software? What’s the best soft for poker room online? When is a poker software license required? Can I buy poker software for sale? Get all the answers here and step on the way of leading a successful business.

What is poker software?

In the world of iGaming there are numerous ways to profit from ruling your own business. Especially now, when all the world is sweepingly going online due to the pandemic. A great idea would be thinking precisely of making business online. The main directions which you may consider are the following:

  • Sports betting software
  • Casino and mini-games apps 
  • Fantasy sports app
  • Online poker software
  • Lottery and bingo applications
  • Esports and esports betting

The recent booming tendency goes to launching an own poker room. Many experts say that whether it doesn’t seem as hard at first, the key to success is a poker room based on the best poker software. What does it mean? 

  • The developer of the poker software should be experienced and understand the current demands and trends in the market.
  • The software itself should be safe and secure with trustworthy RNG and powerful servers which can handle a large number of players at a time.
  • It can become a bonus if a newbie in iGaming sphere can find any kind of feedback, the testimonials and the names of successful customers. 
  • The variety of features and settings should provide full control over the back office and good players’ management and engagement for more profit.
  • Finally, the technical support should be able to help you with any possible issues shortly and 24/7.

The steps which are crucial to make before getting into the beneficial and exciting world of making business online are important. The reason is that the triumph of your online poker room depends not only on promotion, marketing and management, but as well on the quality of the software itself.

poker software tools

How can online poker software become a successful business in the booming iGaming market?

The recent studies based on reliable sources showed how the vertical keeps changing in 2020 and recent predictions on the online poker expansion are rather optimistic. With all the fuzz going around Asian, African and Latin American markets, it’s rational to forecast how the requests for online poker software will be growing rapidly in the near future. 

In order to make a big splash after you have launched a poker room, it’s vital to realise all the possibilities of poker software tools. Bet on several important things for the best management: 

  • Examine all the necessary settings in the back-office, so that your future multi-level system of management worked perfectly fine and transparent for you.
  • Consider extra expenses on marketing and study the best ways of promotion to attract more and more users, especially in the beginning of your business.
  • Keep going and plan in advance. Affiliate and agent systems should be easy to manage and all the financial operations should be reported effortlessly. 
  • Everything is customised! Poker rooms with opportunities for customisation reach bigger popularity among users, therefore guaranteeing more profit for an operator.
  • Additional features, such as rabbit hunting, emojis, rakeback add more excitement for all the poker lovers from pro level players to beginners. 
  • Casino and mini-games are vastly appreciated. Poker game software that integrates casino has higher chances for success. 

The more you have to offer for your potential players, the more you will eventually benefit from it. The most important advice for a future operator is be down to the last detail. 

Choose software and let players worldwide enjoy poker online

Once you have chosen the software vendor, it’s time for the most demanding part of becoming a prosperous iGaming operator – getting a poker software license necessary for making your business a legal entity. The initial point that comes into play is your location. Different countries and areas have unalike restrictions and laws for the gaming sphere. What you will need to do next is to verify that your online poker room keeps to all the conditions in order to get a valid gaming license. Proper research should be done beforehand. 

Online gaming regulation meets the following needs and requirements:

  1. It secures gambling sites to operate legally
  2. It guarantees that gaming sites operate ethically
  3. It makes sure that online users are safe and have a fair play

There are a few situations when you might not need a gaming license and can start making your online poker business right away: 

  • Ruling your business in the country where online gaming is completely legal and is not administered. 
  • Joining in a gaming network that has a centralized licensed server. What you get in this case is usually full customisation, starting from design to own tables, but your profit will come as a share. 

Managing your business without a license, though legally, restricts your business growth. Still, it fully serves the purpose of being a getaway to the operating in iGaming industry and know more about the market. 

Some newbies decide to operate without obtaining a license. What are the risks? In the majority of regions and countries it’s reviewed as a serious crime. The penalty might be up to many thousands of euros, including property confiscation or sentence in prison. We endorse all the future operators to make business completely legally to be able to protect their transactions and finances. 

poker software

What to consider before getting poker room software?

One of the main aspects of successfully managing your room is a big but useful variety of options, user friendly interface and regular updates of the poker room management software. In other words, room back-office.Your software should come with a powerful back-office with extensive possibilities for management. You should be offered necessary business management tools, CRM, and real-time reporting. An operator should be able to do all the important marketing and promotion settings there as well.

How to know in advance about all the options a platform can offer for your future poker room? Most of the professional poker room software providers are open about showing the demo or some even have it in the open access on the web-site. Once you have decided to become an iGaming operator, make sure to know how the software you are planning to get looks like and whether it can satisfy your manager’s needs and requirements. 

How to know that poker software for sale is worth buying?

After checking out the back-office and all the tools for management scopes you probably will want to know more about the service a developer provides. Poker software for sale is a product that goes along with the service. What does it include?

  • Sales and project managers’ team expertise. Once you contact a seller, you will further communicate with one of the company’s managers. A manager is supposed to speak your language, and by it, we mean that they are easy to reach, responsive and responsible, while giving all the requested information whatsoever.
  • Technical support team. It’s crucial for a software developer to keep improving the product and adding new features according to the operators’ and players’ demands and market trends. Technical support should be able to help you out with any questions occurring while using the software, new features or even some bugs. 24/7 or at least flexible hours support is what you should target at. 
  • Cases and experience. A reliable poker room software vendor will provide you with cases and success stories of their customers. You may as well want to ask for more details on any of your concerns. Experienced vendor will most likely supply you with a tried and tested soft.

The more professional a company is, the higher chances you have for creating a successful business model that will be running without a breach of continuity.

Why does an online poker software for sale cost so?

Online poker software for sale can dramatically vary in price. While ones monitor all software providers seeking a smaller price, others pay precise attention to what the price includes. 

The popular pricing strategies are the following:

  1. Basic functional, the rest options are paid. As an operator you get extremely limited possibilities for your room and pay quite a low price for a software. This type of business model has high risks and rarely any success.
  2. Renting and royalty fees. What you might consider while looking for a lower price is renting a poker room from a software provider. After that, you will need to pay constantly to your vendor. This model is closely connected with low independence but has rather low initial payment and guarantees technical support by a provider. 
  3. Poker room purchase. This model is relatively high in price and quite rarely used, but you get your soft with no further payments. Some providers sell source codes as well, therefore, you can continue developing your poker room with the help of your development team. 

While hunting for the lower price, keep in mind that vendors costs are based on development spendings, maintenance, professional technical support and security. If you aim at sustainable and trustworthy business, your costs on poker room software will be higher. 

Important detail to take into account before obtaining poker room for sale

Whether you target at Latin American or Asian market, your software vendor should guarantee all the needed localisation and customisation for a poker room for sale. Among the popular requests for customisation and making your business stand out are: own design and logo, certain choice of games, unique features’ development, which are popular at the target market, deeper change of interface (e.g. table view), and more poker management software options.

best online poker software

Make your business grow and attract more traffic with poker tournament software, promotion and marketing tools

Once you launch your own poker room, it’s time for rather big investments in marketing and promotion. It’s great if you already have a big user database, but what if not? The best online poker software usually have a big set of tools, which give you all essential methods for a primary and further promotion.

One of the most common ways to attract traffic and make players fall in love with your poker room is to use poker tournament based software option. It’s considered that nothing brings more traffic than a possibility to play in a tournament with freeroll at first and win a prize pool. The best tournament poker software should give you an option to differ settings for each tournament and to reach a bigger number of players.

Other promotion tools can comprise a model “giving more in order to get more”. First deposit bonus can be given to a player who is not yet acquainted with your poker room. The deposit allows playing and falling in love with the room without paying in a flash after the registration. Rake back is another option that makes user’s engagement more sustainable. This type of bonus program lets them receive some of the money back spent on the game. The rule is simple: the more they spend, the more they get back. 


Before stepping on the way of leading a successful and beneficial business, think carefully of the things above. Plan the budget, choose the best software vendor with a professional and experienced team, get the license, make initial efforts in marketing and promotion of your room. Then it’s all set! Manage and earn in the boosting iGaming industry.