20 December 2021 
Upd: 26 August 2024 
7 min 
11464 views Every day we meet new potential customers who have asked for online casino software for sale at a dozen companies. Why does it happen more and more often?
Original text published: 23.01.2017
Text updated: 08.07.2024
Click to watch the video or read the text version below.
According to H2 Gambling Capital, the market share of iGaming is increasing firmly, with a projected 33.6% of Europe’s gross gaming revenue by 2025. In 2020, 65.3% of the share of iGaming was expected to momentarily increase to 34.7% of total gross gaming revenue due to the COVID-related closures of brick-and-mortar casinos.
When searching to know the gaming platform or poker room software price, our potential operators receive replies with a price range from “free on condition” to tens of thousands of dollars for a basic engine. If they are new to the industry, most of them are somewhat confused and ask, “Why does your software cost so much?” To clarify, let’s delve into the various factors that influence these prices.
Software Vendor Pricing Models
There are several business models that gambling website software vendors successfully use, and that is the first thing that affects the price.
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Free or Very Low-Cost Basic Functionality and Paid Options
It is a very popular scheme to test the target market: you get a very cheap or free casino software package with extremely limited functionality. Most of these packages limit your players, active tables, and tournament numbers, have only one or two game types available, and have nearly no customisation and personalisation options. If you want more, you’ll need to buy an enhanced package.
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Software Rent or Any Model with Royalty Fees
This scheme has a relatively low entrance fee (setup or joining payment), sometimes extremely low, but after that, you will regularly pay the software vendor. Once you stop doing it, you are losing control. Once you try to hide any information from your vendor, you are losing control. To a certain degree, you depend on your vendor, though your business runs all by itself.
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Royalty-Free Purchase
You get the software, and the vendor gets the money; that’s all. After the installation and integration, you are free to use your purchase in your business without any further payments or obligations (except for doing things that are prohibited by your licence, like reselling or distributing). Some offer source code purchases; in that case, you don’t have to ask a vendor for the new features and updates. You are able to implement many of them with your own team.
So the more freedom you get from the business model, the more you have to pay.
How Much Money Do You Need to Start an Online Casino Business?
The overall price of online gambling software can vary widely depending on your needs. Crucial factors like the chosen vendor, type of software, game providers, website components, the number of games, payment gateways, and regulatory requirements play a significant role in determining the total cost. The following table showcases the estimated online casino software price and cost for the most important elements.
| Licensing Fees | $25,000 – $550,000 | Costs associated with gaming licences and compliance in the target market |
| Web Development | $8,000 – $70,000 | The average price of developing a fully functional website |
| Gaming Software | $15,000 – $200,000 | Expenses for obtaining games from software providers or developing your own titles |
| Payment Integration | $1,000 – $6,000 | Amount needed to add payments to your casino site |
| Web Hosting | $200 – $3,000 p/m | Operational costs for running your iGaming site on a server |
| Marketing | $20,000 to $50,000 p/m | The amount spent on marketing efforts, including SEO, social media advertising, and paid ads |
| Customer Support | $2,000 to $60,000 p/m | Recruitment costs and remuneration for customer support teams |
Online Poker Software Price
Regardless of the selected vendor, online poker software is usually the most expensive component. The truth is that the development process is resource-intensive. Poker games undergo thorough checking by testing agencies to ensure fairness before they are released to players.
The aforementioned factors influence online poker software prices. However, software quality is the most important consideration if you want your platform to appeal to players, no matter the costs involved.
Development, Maintenance and Support
The amount spent on poker software development, maintenance, and customer service will determine your overall iGaming software cost. You’ll have to pay for the types of games offered, app integrations, safety measures, and all additional features offered according to your specifications. Moreover, you must pay support staff and comply with gambling regulations for your poker site to operate seamlessly.
Protection of Your Interests
Besides offering a reasonable online gambling software price, a vendor with a reputable brand name has the experience and skills needed to provide high-quality poker software. At EvenBet Gaming, our customers come first, so you only pay for the best iGaming software without incurring additional costs. We offer world-class software that meets industry standards and perfectly aligns with the interests of your online poker business and players.
Conclusion
When you get any software, you are paying not only for a piece of code. You are paying for:
- The freedom to use the product you buy.
- The expertise and experience that a vendor has in gaming software development leads to fewer bugs and better UX.
- The ability to get security updates, versions for the newest operational systems and new gaming features. It’s crucially important for a long-term project!
- Your project is secure.
When looking for online poker software for sale, you may want to identify which parameters are the least important for your project. If you do not want to sacrifice anything, you should be ready to buy a rather expensive product. Good news: better software also tends to have better ROI.
