High roller, also known as a whale, is a player who stakes large sums of money, far above expectations of the casino or during high stakes games.
Casino Benefits
High rollers are always encouraged in casinos since their bets can make the casino a lot of money. For this reason, members playing with large amounts of money will get services such as free stay at hotels, meals and other hospitality services. As for online casinos, rewards they can offer include personalised bonuses, VIP tournaments, and high-stakes tables.
Impact on Gaming Industry
High rollers usually have a direct impact on revenue for the casino and therefore different promotional and rewards programs, that are specially offered in a bid to attract and maintain a place within these highly-valued clients.