Essential knowledge about online poker marketing briefly: summary of 17 years of experience
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Four most valuable tools: first deposit bonus, rakeback, balance auto-refills, and freerolls.
Rules and differences: Texas Hold'em, Omaha, Stud, Lowball games, Chinese Poker, and exotic poker variations.
Setup and manage rakeback the most common way to increase LTV.
Organise the traffic influx to the poker room.
Create a revenue-boosting tournament grid: key factors to know.
Meet anti-money laundering directives and reduce the risks.
Basic regulatory issues behind KYC.
Poker network, standalone poker room, poker for integration.