Geo-Blocking

Geo-blocking is a technology that prevents access based on the geographical location of users. This means that a user from a specific region may not be able to view certain content or access a particular platform.

Purpose:

• The major purpose of geo-blocking in iGaming is usually connected with the necessity to be compliant with local gambling regulations. Different jurisdictions have different legal frameworks, that regulate online gaming activities.

IP Address Detection:

• Geo-blocking works by tracking IP, which indicates, where the user comes from. According to such information, permission to access the gaming site or particular content is granted or refused.

Compliance with Regulation Law:

• Operators are using geo-blocking to ensure they operate within the areas they are licensed in order to avoid lawsuits and comply with local regulations.

Implication on Customer Experience:

• Geo-blocking can have a really bad effect on the user experience for those players, who belong to the restricted regions, as they may be blocked from accessing their favourite online casino or any particular games.

Workarounds:

• Users try to outsmart this geo-blocking by using VPNs to cover up their real location. However, this practice typically goes against the terms of service of many gaming operators and may also put a player’s account at risk of suspension.