10 July 2025 
Upd: 8 July 2025 
2 min 
23 views EvenBet Gaming has released a new free e-book created specifically for iGaming and online poker operators: Online Poker Room: Complete Marketing Guide.
This expert guide is packed with practical insights on how to attract and retain players, build a sustainable poker ecosystem, and improve key business metrics through smart marketing tools.
You’ll not only learn what tools to use — but also how to use them effectively and why they matter for your bottom line.
The e-book was written by leading experts from the EvenBet Gaming team:
- Dmitry Starostenkov, CEO and founder of EvenBet Gaming, brings over 20 years of hands-on experience in the iGaming industry. He is the author of numerous articles on growing online poker businesses and frequently shares insights as a guest on podcasts and at industry events.
- Ekaterina Nebogina, Chief Customer Officer, has more than 8 years of expertise in online poker operations and iGaming. She has created multiple guides on launching and scaling poker rooms and is a regular speaker and participant at international gaming exhibitions.
- Julia Panina, Head of Product Marketing, has 5 years of experience in online poker and is the author of EvenBet Gaming’s annual Trend Report and other strategic content. Her work focuses on actionable insights for operators across diverse iGaming markets.
At EvenBet Gaming, we care deeply about our partners’ success. Beyond technology, we provide strategic guidance and knowledge to help operators navigate challenges and grow sustainably. Sharing our expertise is part of our commitment to supporting the broader iGaming industry.
To download the e-book, simply subscribe to the EvenBet Gaming newsletter. You’ll receive this guide and other useful content for growing your poker business — straight to your inbox.
