21 August 2025 
Upd: 1 September 2025 
2 min 
10 views One of the most ambitious social poker initiatives of 2025, Devilfish, has officially gone live on the EvenBet Gaming platform.
The new project introduces a community-driven free-to-play model, combining traditional poker entertainment with Web3-based digital assets. Players can join cash games and tournaments using daily play money boosts, while premium users unlock an extended range of formats and opportunities through NFT-based avatars. The more a player invests in their avatar, the broader the gaming experience they access.
EvenBet Gaming has provided a tailored technological foundation for Devilfish, including:
- seamless integration of NFT avatar purchase and customization directly in the client application,
- API-based player segmentation that distinguishes free and premium users for dedicated tournaments and cash games,
- and automatic daily play money allocations to ensure consistent engagement.
Beyond gameplay, Devilfish positions itself as an industry-first player acquisition engine. By leveraging free-to-play gamification and sweepstakes mechanics, the project aims to reduce acquisition costs while building a sustainable community that addresses one of the biggest challenges in iGaming — player churn.
JJ Williams, founder of Devilfish:
Devilfish.com is not just another poker operator. It’s a community-first ecosystem that combines fun, engagement, and digital ownership to create long-term loyalty. With EvenBet Gaming as our strategic partner, we are confident in reshaping the future of online poker.
