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The online casino industry is big business. In 2023, the global market value stands at more than $88 billion. However, going by current growth rates, this looks set to surpass $125 billion by 2027. There’s never been a better time to invest in online casino software platforms. However, if you’re thinking about doing so, be prepared for some stiff competition.
There are thousands of online casino destinations on the web, with most offering many of the same games and live dealer experiences. Want to give your online casino software platform the best possible chance at standing out? You’ll need to think carefully when selecting casino website software and ensuring you’re prioritising the right features. Below, we’ll explore what to look out for when selecting software casino solutions that will allow you to stay one step ahead in a saturated market.
Casino Website Software and Gaming Variety
Offering a huge selection of games is one of the easiest ways you can give your platform a winning edge. Even if you have plans on catering to a pretty niche audience, you should avoid sticking to a single type of game. If you’re marketing yourself as a poker platform, think about introducing other table games into the mix. If you want to keep things focused on table games, make sure you’re offering a good selection of variants.
Live dealer games are also a must-have in this day and age. Ideally, you should aim to include a full range of casino favourites like online slots and instant wins to cater to players looking to place smaller, low-risk wagers. Online casino software packages that support mini-game integration are also something to think about. These games can keep your players engaged but also secure a healthy extra revenue stream that can protect your bottom line.
Don’t overlook the importance of mobile gaming, either. If your budget allows, you should think about investing in a dedicated app. At the very least, make sure the platform is mobile-friendly so regular players can access your site from any device.
Payouts and Payment Processing
The best online casino website software should offer secure payments as standard. With an online casino, security is everything. Your customers need to feel comfortable when depositing large sums of money regularly. Obviously, you’ll want to make the process as straightforward as possible, but this should never be at the expense of security.
An online casino software platform with robust encryption is essential. You also need to be upfront about how you’re using customer information. To remain compliant, ensure you’re making it clear what you’re doing to store and protect the details of your customers.
A good payment system should also support a variety of payment methods. Many users prefer the familiarity of using credit and debit cards. As such, you’ll want to cater to people using the likes of Visa and MasterCard. However, these aren’t the only methods people use to transfer funds to casino accounts. Some people still rely heavily on bank transfers, while others use e-wallets like Skrill and PayPal when managing funds online. Crypto casinos are also becoming more popular. They’re an attractive option for those looking to make use of crypto assets that would otherwise be gathering digital dust.
Bonuses and Promotional Offers
Welcome bonuses and regular promotions are key tools in the arsenal of a successful online casino. A matched deposit bonus can be the deciding factor that convinces a player to choose your software casino over another one. However, you don’t want to offer bonuses at a cost to yourself. In an ideal world, you’ll want to mix things up. Online casino software suppliers that let you implement a varied bonus and promotion system are definitely worth investigating.
With this, you’ll want a single back-office to make quick work of administration tasks. Choose a gaming platform that lets you keep track of all current promotions and bonus activity. If you’re using an affiliate to whip up interest in your casino, you’ll also want access to detailed reporting to let you know how much return you’re actually getting on your investment.
Customer Support is Key for a Software Casino
Even if you’ve cherry-picked an unbeatable selection of games and your welcome bonuses are hard to resist, you can’t cut corners when it comes to customer support. Online real money casino software providers should also grant you all the tools you need to deliver first-rate customer support to every player. Ideally, you’ll want to be able to offer 24/7 functionality here.
Chances are, you’re not going to be able to budget for a round-the-clock department staffed by human agents. In this case, you’ll need to investigate live chat features. The best bots can be useful, but poor AI can send frustrated players packing. Many users like to reach out via social media. As such, it’s a good idea to choose online casino software packages that synchronise your social channels so you’re always on top of customer communication.
Industry-Leading Online Casino Software Platform Solutions
A great gaming software package represents a sizable portion of your starting budget. Some packages can cost as much as $100,000, if not more. To get the most out of your investment, you’ll want customisable solutions you can tailor to your specific requirements. The best software should also be adaptable, letting you respond to shifts in the market and changing player appetites. EvenBet Gaming can help you deliver a truly tailored casino experience for your customers. Get in touch today to talk about how we can help you.