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WePlay Poker Network: A Breakthrough in Liquidity, Scale, and Revenue Growth

How WePlay achieved 134% growth in active players and 63% revenue increase using EvenBet Gaming technology

Background: WePlay Poker Network

WePlay is a multi-operator poker network launched in 2021 to help operators grow poker liquidity through a shared ecosystem rather than in isolation. The network brings together operators of different sizes and business models, allowing them to combine player pools, run larger tournaments, and scale sustainably.

Built on the EvenBet Gaming platform, WePlay follows a network-first approach focused on game ecology, stable liquidity, and consistent player experience. Operators maintain flexibility in promotions and positioning while benefiting from centralized network features and shared standards for fair play.

As the network grew, WePlay prioritized stability, fraud prevention, and accessibility for new poker audiences, particularly casino-first operators entering poker. Today, the network continues to evolve into a product-driven poker ecosystem designed for sustainable, long-term growth.

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Key Challenges

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Building liquidity from a small initial base
At an early stage, the network operated with limited liquidity — for example, an average of only a few active cash tables. The core challenge was to grow liquidity steadily without creating unstable traffic spikes or relying on aggressive promotions that could harm long-term game ecology.
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Scaling without breaking game ecosystem
As the number of players and operators increased, the network faced the risk of degraded game quality: unfair table dynamics, increased fraud exposure, and negative experiences for recreational players.
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Converting casino-first audiences into poker players
A significant part of the network’s growth strategy involved operators whose core business was casino, not poker. The challenge was to introduce poker in a way that felt accessible and engaging to non-core poker audiences.
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Supporting higher-stakes and larger tournaments as trust grows
As liquidity improved, the network needed to support higher buy-ins, larger guarantees, and more ambitious tournament schedules — without risking overlays or damaging operator economics.
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Maintaining momentum while optimizing, not just expanding
Toward later growth stages, the challenge shifted from rapid expansion to optimization: balancing new client onboarding with active work on game ecology, traffic distribution, and long-term sustainability.

Solution: Technology and Product Capabilities

To support scalable growth and long-term sustainability, WePlay relied on the network-level architecture and configurable product tools of the EvenBet Gaming platform.
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Automated Network-Level Rakeback
WePlay implemented a centralized, automated rakeback system across the network. The technology ensured transparent and predictable incentives for players while removing manual configuration overhead for operators. As a result, the network was able to increase cash game activity and player retention without fragmenting incentive logic across individual rooms.
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Alternative Game Mechanics and Tournament Formats
The platform’s support for formats such as Bomb Pot and Mystery Bounty tournaments allowed WePlay to diversify gameplay beyond traditional poker structures. These mechanics introduced instant rewards and higher engagement dynamics, making poker more accessible to recreational and casino-first audiences while increasing overall activity on the network.
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Flexible Tournament Configuration and Ticket Mechanics
EvenBet’s tournament engine enabled WePlay to scale guarantees, buy-ins, and event frequency gradually. Ticket-based mechanics and flexible configuration reduced overlay risks and allowed the network to expand tournament offerings in line with real liquidity growth, including the launch of branded series.
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Flexible Tournament Configuration and Ticket Mechanics
EvenBet’s tournament engine enabled WePlay to scale guarantees, buy-ins, and event frequency gradually. Ticket-based mechanics and flexible configuration reduced overlay risks and allowed the network to expand tournament offerings in line with real liquidity growth, including the launch of branded series.
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Flexible Tournament Configuration and Ticket Mechanics
EvenBet’s tournament engine enabled WePlay to scale guarantees, buy-ins, and event frequency gradually. Ticket-based mechanics and flexible configuration reduced overlay risks and allowed the network to expand tournament offerings in line with real liquidity growth, including the launch of branded series.

Results and Achievements

By combining shared liquidity, network-level incentives, and scalable product tooling, WePlay achieved consistent growth across player activity, liquidity, and revenue while maintaining a healthy game ecosystem on the EvenBet Gaming platform.
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Growth in Player Activity and Liquidity

Over the observed period, the network recorded a 134% increase in active players, alongside an 84% rise in cash game participation. Liquidity expanded steadily rather than through short-term spikes, allowing WePlay to broaden its game offering and support a more stable, predictable player experience as traffic increased.

As a result, the network moved from a limited number of active cash tables to a consistently deeper liquidity pool, reinforcing the network effect and making the platform more attractive for both players and newly onboarded operators.

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Revenue Performance Driven by Product and Network Expansion
Alongside player growth, total poker revenue showed average growth of 63%. Key drivers included the rollout of automated rakeback mechanics and the integration of new operators into the network. Periods of slower revenue growth later in the year were linked to deliberate game ecology optimization, reflecting a shift from pure expansion toward long-term sustainability.
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Tournament Scale and Player Confidence

Improved liquidity enabled WePlay to significantly expand its tournament offering. Total guarantees and average buy-ins increased steadily, reflecting stronger player confidence and growing trust in the network’s ability to deliver consistent value.

A major milestone was successfully hosting large-field tournaments at a substantially higher scale, demonstrating the network’s operational reliability and readiness to support more ambitious tournament schedules going forward.

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Engagement Distribution and Network Maturity
As the network expanded geographically, player activity became more evenly distributed throughout the day, reducing dependency on narrow peak hours and improving overall traffic balance. This shift contributed to smoother operations and a more consistent experience for players across different regions.

Success Stories

Brand Visibility and Industry Recognition

As the network evolved, offline visibility became an important factor in strengthening brand credibility. WePlay’s presence at SiGMA Malta, with a dedicated stand, helped position the network more clearly in the eyes of operators and industry stakeholders. These interactions went beyond product discussions, allowing partners to better understand the team, vision, and long-term direction behind the network.

Industry recognition followed. WePlay Poker Network, powered by EvenBet Gaming, was shortlisted for the EGR Europe Awards 2025 in the category “The Balkans and Southern Europe — Rising Star”. Together with recognition at the Adriatic Awards, this served as external validation of the network’s progress and reinforced internal confidence as the project continued to scale.

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Live Poker and Community Engagement
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Another meaningful milestone was the network’s expansion into live poker sponsorships. WePlay supported two major live events and qualified eight players through online satellites to tournaments such as Battle of Malta and the SiGMA Poker Tour Malta.

For an online-first network, creating a direct link between online poker and live events helped build goodwill, strengthen player loyalty, and deepen relationships with both players and partner operators.

Feedback from the Partner

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Gasper Janezic, CEO at WePlay Network
“In terms of the partnership with EvenBet Gaming, the experience has been very positive. We’ve grown together. The collaboration feels like a partnership, not just a vendor relationship — and that makes a big difference when you’re building something long-term.”
Gasper Janezic, CEO at WePlay Network

Future Outlook

Building on more than 100% year-over-year growth, WePlay is advancing its mission to democratize gaming operations by making poker and casino products easier to launch, manage, and scale. Its vision is to create the world’s most accessible, automated, and globally connected poker–casino ecosystem on the EvenBet Gaming platform — executed with precision, automation, and measurable partner value.
Growth and commercial strategy
  • Continued network expansion driven by organic ecology, casino cross-selling, and a strong partner pipeline.
  • A casino-first approach, positioning poker as a retention tool with minimal overhead and built-in AML/KYC support.
Product direction
  • Expansion beyond traditional poker into spin-based formats and fast, lottery-style hybrids combining chance and skill.
  • These formats are expected to represent the majority of future gameplay, supported by a refreshed poker–casino lobby designed for stronger cross-product engagement.
Payments and compliance
  • Broader payment coverage and payment orchestration.
  • Enhanced settlement structures and deeper automation of KYB, KYC, and AML processes to support compliant growth at scale.
Operational scalability
  • Standardized and automated operations, including advanced ticketing, structured partner workflows, and machine-learning anti-fraud models.
  • Reduced manual workload with faster, more consistent execution.
Governance and risk control
  • Structured multi-phase operator onboarding from setup to long-term partnership.
  • Daily monitoring, automated alerts, and tiered stop-loss mechanisms to ensure stability.
  • Centralized promotion governance to maintain technically sound and liquidity-positive campaigns.
Long-term ambition
  • A fully automated, globally scalable poker–casino network with strong regulated market presence — aligning product innovation, liquidity, risk management, and compliance within a single sustainable ecosystem.

With the right technology and the right partnership, scale becomes part of how you operate.

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