Lead Generation / ABM Marketing Manager

About EvenBet Gaming

About Position 

Responsibilities:

• Develop and implement multi-channel lead generation strategies to identify and qualify ICP prospects
• Design, launch, and optimise targeted ABM and nurturing campaigns across email and social media (including LinkedIn)
• Create compelling outreach messages and personalised email sequences to engage prospects and build a strong sales pipeline
• Qualify inbound leads (when required) using BANT criteria before handing them over to Sales
• Maintain CRM and email platform data (Zymplify, HubSpot, Bitrix) to ensure accuracy and consistency
• Monitor campaign performance, analyse key metrics, and prepare regular reports
• Research markets and competitors to uncover new opportunities and improve targeting
• Work closely with the Sales team to align messaging, ensure smooth lead handover, and refine strategies based on feedback
• Support Sales operations by tracking leads and activities in CRM/Contact Centre

We expect you to have:

• 3+ years of experience in lead generation, digital marketing, or sales development (B2B in iGaming or IT)
• Practical knowledge of research tools (e.g. Similarweb), CRM systems (HubSpot, Bitrix), and email marketing platforms (e.g. Zymplify, ActiveCampaign, Apollo)
• Experience managing LinkedIn campaigns and other social media advertising
• Strong analytical skills: ability to interpret data, assess lead quality, and measure campaign effectiveness
• A proactive, organised, and results-driven mindset, with the ability to manage multiple projects independently
• English at B2+ level, Russian at B2+ level

Nice to have:

• Experience with ABM platforms (e.g. Demandbase, Terminus)
• Knowledge of SEO/research tools (Ahrefs, SEMrush, Similarweb)
• Basic understanding of HTML/CSS for email template editing

We offer:

• Opportunities for remote work
• Flexible schedule
• Private medical coverage
• 100% paid vacation, sick leave, and 3 additional sick days per year
• Exciting in-person corporate events and online activities
• Company-funded professional training and courses
• Internal bonus system
• Experience working on international projects
• A supportive network of professional colleagues willing to share their expertise (mentorship system in place)
• The opportunity to be part of a leading company shaping the future of the iGaming industry