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The 1win Poker Boom

A case study on how 1win scaled its poker room with EvenBet Gaming, achieving 8x revenue growth, doubling tournament guarantees, and winning players across regions.

Background

1win is an international iGaming brand founded in 2016, licensed by Curaçao eGaming. Over the years, the company has expanded beyond its core markets in the CIS to cover parts of Asia — including East and South Asia — as well as Latin America and Africa, where young and growing online audiences are driving new demand.
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In April 2022, 1win launched its dedicated online poker room. From the very beginning, the project positioned itself as a platform for both recreational and experienced players, offering not only the most popular games such as Texas Hold’em and Omaha but also niche formats like 2-7 Triple Draw, Badugi, and Chinese Poker. This variety reflected the operator’s ambition to attract a broad audience and differentiate from competitors by delivering unique poker experiences.

The partnership with EvenBet Gaming provided the technical foundation for this approach. Leveraging our flexible and feature-rich platform, 1win was able to scale quickly, experiment with rare game types, and continuously introduce new mechanics tailored to player engagement and retention.

Challenge

Operating in a highly competitive global poker market, 1win faced the dual task of sustaining rapid growth while meeting the diverse expectations of its expanding player base. The operator needed to:
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Maintain above-average revenue growth year over year.
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Retain players in the long term through innovative features and continuous updates.
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Attract recreational players while also satisfying the demands of experienced users seeking rare and skill-intensive formats.
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Scale tournament offerings in both size and attractiveness to keep pace with the rising interest in multi-table competitions.
At the start of the collaboration, the client expected a platform flexible enough to support both mainstream and niche poker games, as well as agile feature deployment to stimulate engagement and revenue.

Solutions

To address these challenges, EvenBet Gaming partnered with 1win to design a roadmap of continuous product enhancements. The collaboration focused on three main directions:
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Expanding the Game Portfolio

Beyond the staples of Hold’em and Omaha, 1win integrated niche disciplines such as 2-7 Triple Draw, Badugi, and Chinese Poker. This variety was made possible by EvenBet Gaming’s extensive library of poker formats, allowing the operator to experiment with rare games and appeal to a wider audience.

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Enhancing Cash Games with Features
  • Bad Beat Jackpot (BBJP): implemented for mid and high stakes, adding excitement and boosting rake.
  • Mini BBJP: designed for low-stakes tables to engage casual players.
  • Bomb Pot: positively received by the community, driving participation and table activity.
  • PLO5 and PLO6 formats, jackpot tables: further contributing to increased rake and gameplay diversity.
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Upgrading Tournament Experience
  • Mystery Bounty and Early Bird formats: introduced to enhance player engagement and bring novelty to tournament play.
  • Prize pool growth: consistent year-to-year expansion, with guaranteed tournaments in 2025 doubling compared to 2024.
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Through this mix of rare formats and innovative features, 1win was able to create a unique environment that catered both to casual players looking for fun and to experienced ones seeking variety and challenges.

Results

The strategic partnership between 1win and EvenBet Gaming has delivered measurable success:
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Revenue Growth
Since the launch of the poker room in 2022, 1win has multiplied its revenue eightfold. Year over year, the project continues to grow at a rate exceeding twice the previous year’s results — far above the industry average.
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Audience Expansion
The room attracted a wide and geographically diverse player base, spanning CIS countries as well as emerging markets in Asia and beyond.
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Player Engagement
The availability of niche games such as 2-7 Triple Draw, Badugi, and Chinese Poker led to strong adoption among experienced players, while recreational audiences remained highly active at lower-stakes formats.
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Cash Game Impact
Features such as PLO5, PLO6, Bomb Pot, and jackpot tables directly contributed to increased rake and greater table activity.
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Tournament Growth
Guaranteed prize pools doubled from 2024 to 2025, reflecting rising player demand and a growing reputation for competitive multi-table events.
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Client Feedback
According to 1win, the introduction of Mystery Bounty and Early Bird tournaments has positively influenced player satisfaction and retention.
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Future Outlook

Looking ahead, 1win plans to continue scaling its poker operations in close collaboration with EvenBet Gaming. The focus areas for the next stages include:
  • Innovating with New Formats: Ongoing experiments with niche and hybrid game types to broaden the appeal for both recreational and professional players.
  • Geographic Expansion: Strengthening presence in Asia and Latin America, while exploring opportunities in other high-growth regions.
  • Tournament Evolution: Further increasing guaranteed prize pools and introducing new tournament mechanics to maintain momentum and attract larger player fields.
  • Sustainable Growth: Building on the eightfold revenue increase achieved since 2022, the partnership aims to secure long-term growth and reinforce 1win’s position as one of the most dynamic poker operators in emerging markets.

Feedback from the Partner

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1win team
“Our collaboration with EvenBet Gaming has opened new opportunities for developing and promoting our poker product, and it has been an invaluable experience for our team. Thanks to the professionalism and cohesive work of EvenBet Gaming, we achieved record-breaking results in growing 1win Poker. We truly value this partnership and look forward to reaching new milestones together.”
1win team
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