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Land-based casinos aren’t going anywhere, but it’s the only gambling sector that’s truly booming. There are thousands of internet-based casinos out there, with the market worth set to soar past $144 billion by the end of 2028. Even a modest online platform can generate millions annually. However, if you want your platform to really succeed, you’ll need to stand out from the competition. Advances in online casino software platforms are one of the biggest factors driving this surge in internet-based gaming.
It’s not just refined graphics and improved audio that is making online casino games more enticing. Recently, the online casino sector has experienced a massive overhaul. Nowadays, players can engage in live events with other players, as well as ongoing tournaments offering jackpot payouts. Live dealer games are also becoming more commonplace, replicating the thrill of a land-based casino experience.
How Does Casino Website Software Work?
In a gaming context, casino website software relies on random number generators (RNGs). These RNGs ensure fair play, producing random outcomes that are comparable to real-life casinos. As an example, someone playing a video slot on a website will experience similar levels of success as if they were spinning the reels at a land-based casino.
The software casino platforms use also allows for variation. These randomisations essentially mix things up for the user, keeping them engaged while they play. The added benefit for the operator is that players tend to spend more time wagering, increasing the house edge and making a platform more profitable.
The vast majority of casino operators don’t use their own software. Instead, they turn to established third-party providers. As such, you’ll find many of the same titles available at different casinos, all offering the same odds and return-to-player rates.
What Casino Website Software is Available?
If you’re thinking about starting your own gambling platform, you have a few main types of online casino software packages to consider. Although playback is similar across all of them, there are some big differences.
Instant-play software is the preferred option for most operators. With instant-play games, users can access their accounts and start playing from any compatible device. As long as someone can access a reliable broadband connection, they can play online casino games from any type of device.
Mobile apps are also increasingly common. Previously, mobile casinos were in the minority. While established operators offered mobile-friendly versions of their signature sites and dedicated apps, the game selection was rather slim. This was because many titles had to be heavily modified or designed specifically for smaller screens and touch controls. People are increasingly turning to their mobile phones to gamble. This has led to many operators adopting a mobile-first approach.
Finally, there is downloadable software. While you’ll still find many platforms offering online casino website software as a download, it’s not as popular as it once was. It was the preferred method for more experienced gamblers looking for instant access to bigger game libraries and richer graphics. However, many of the issues downloadable software overcame aren’t actually a problem anymore.
For regular gamblers, it was the go-to choice for overcoming slow and unreliable internet connections. However, the widespread availability of broadband means there’s no real need for them today. Even though there’s still a market for download-only casinos, they’re not particularly practical. Many software packages are incompatible with certain devices, slamming the door shut on a substantial share of the market.
Why Customisation Matters
You need to make your casino platform as unique as possible to make it competitive. You can do this by regularly integrating new games into your software of choice. As already mentioned, many popular titles can be found on hundreds of different sites. What makes your casino the best place to play them?
While a user-friendly interface will keep players returning, you need to think about the bigger picture. Consider ways you can tailor the casino experience for your customers. If your main draw is poker games, think about keeping your players engaged as they wait around for a new round by adding some mini-games into the mix. You keep your players loyal, but also generate lucrative new revenue streams.
A good gaming platform is the bedrock for the structure of your online casino. Once a platform has been set up, you can integrate games and software from other developers. You can also add payment systems, Know Your Customer (KYC) solutions and more. When choosing a gaming platform, make sure all this integration is possible.
What Are Other Essential Features of Online Casino Platforms?
It’s not just game selection and flexible integration you need to consider. When choosing casino software, make sure it delivers when it comes to customer support. There’s no point investing a small fortune in a premium software package if you can’t count on prompt feedback on any problems that arise.
You’ll also want adaptable software. Now that more people are exclusively using smartphones to gamble, don’t put all your eggs in one basket with a software solution that’s only geared toward desktop users. You also need to think about software licences. Any gaming software you’re using needs to be approved by relevant governing bodies, such as eCOGRA. An online casino platform should explain how it’s licensed and compliant.
Looking for Turnkey Online Casino Solutions?
Don’t be tempted by low-cost software solutions when launching an online casino. You might be able to lower your overheads initially, but a second-rate software package is going to limit your growth potential. In some situations, you can even put your operation at risk. You want software that’s flexible and futureproof, safeguarding you against evolving threats and allowing you to adapt to changes in the market. Ready to make the right moves with an iGaming supplier and developer you can trust? Get in touch with the team at EvenBet Gaming today.