Head of Digital Marketing & Analytics (Maternity Cover, up to 6 months)

About EvenBet Gaming

About Position 

Responsibilities:

• Develop and execute the digital marketing strategy across all channels (website, social media, email, paid advertising, SEO)
• Plan and manage budgets for all digital marketing activities, ensuring ROI and efficient resource allocation
• Perform deep analysis of CRM data, covering pipelines and conversion rates
• Manage and develop a team of digital marketing specialists, setting objectives and providing feedback/direction
• Collaborate with other departments (sales, product, customer success) to align marketing activities with company goals
• Represent the company at industry conferences and events
• Achieve agreed KPIs and targets set by upper management
• Prepare regular reports on performance and progress against objectives

We expect you to have:

• 3-5 years of leadership experience in marketing, including at least 3 years in digital marketing
• Proven track record in developing and executing successful digital campaigns, launching end-to-end analytics, and improving pipelines/conversion rates
• In-depth knowledge of SEO, social media, email marketing, and lead generation
• Deep understanding of sales funnel management
• Strong analytical skills, with experience using data to drive marketing decisions
• Excellent communication, writing, and presentation skills
• English at B2+ level, Russian at B2+ level

Nice to have:

• Bachelor’s degree in marketing, business, or a related field
• Experience in a B2B environment
• Background in the software or technology industry
• Working knowledge of CRM platforms

We offer:

• Temporary contract (maternity cover, up to 6 months)
• Opportunities for remote work
• Flexible schedule
• Private medical coverage
• 100% paid vacation, sick leave, and 3 additional sick days per year
• Exciting in-person corporate events and online activities
• Company-funded professional training and courses
• Internal bonus system
• Experience working on international projects
• A supportive network of professional colleagues willing to share their expertise (mentorship system in place)
• The opportunity to be part of a leading company shaping the future of the iGaming industry